Apple

Apple is one of the most innovative companies in the market today. They are continually searching for methods to stretch market demand into new areas, and lead the market in several areas (mp3 players, personal computing, etc). The key to the success of an organization like Apple lies in knowledge management. In order for the creativity in different departments to flow through other departments, creating synergy. About a week ago they released the Ipad, which I emphasizes their innovation and marketing.


Apple always tries to develop simplicity in their products. Watching the video on the Ipad, I believe this is exactly what they have created. Looking into the future, I also believe this will be a part of knowledge management and networking. As users begin to adopt the Ipad, they will have more continual access to the internet, their library of books, and a means to communicate with their networks involving all of the information that is literally "at their fingertips."